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Meet the Toland Poll Family

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Welcome to Toland Poll Merino

Flock Code: 601082

Here at "Feltrim" we aim to do things differently. Anna, Simon, Charlie and Matilda (with the ongoing guidance of Phil) continue to breed a merino that is fit for all purposes. Whether you are after a ram for wool or meat production we have the right animal for you!

Stud Founders: Phil and Georgina

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What We Offer

Mules Free

Brucellosis &

OJD Accredited

Carcass and Wool Characteristics


Highly Fertile

Worm Resistant


36th On Property Ram Sale - Monday 25th September





Ram Sale Catalogue is available here: 

Genetic Trends Over the Last 10 Years














Celebrating 60 Years of Toland Merino

THE Toland Merino stud at Violet Town is steeped in history and this year will celebrate 60 years of operating in the industry.
The stud was first established at Omeo in September 1963 by Gordon Toland, with the assistance of DPI sheep officer Murray Elliot.
Gordon was running a Merino flock and selected 136 specialty ewes to form the stud.
He bought four Mawallock rams, which were then tested for fibre diameter in November 1963 at the Gordon Institute of Technology in Geelong, and two were then used within the new stud.
Back then, testing was not common and commenced the stud's now 50 years of objective measurement.
The stud's first joining was in February 1964.

Foundation ewes descended from Western District Saxons and bloodlines used in the first 20 years of breeding included Melrose, Banavie, Hazeldean and Wonga.

In 1979, Gordon's son Phil took over as manager of the Omeo flock.
At the time, Gordon's other son Murray was working at Gordon's brother Bill's property at Cobungra.
The Omeo and Cobungra properties shared the same sires.
Then in 1981, Phil and his brother Murray, Cobungra, then decided to go into business together and established the Bindawarra Merino stud, using Banavie ewes and rams.
The stud consisted of two separate flocks, one at Cobungra and one at Omeo, but shared the same sires and pooled the sale rams.
In 1988, Phil relocated the Omeo flock to Bunbartha.
Then in 1991, the brothers decided to go their own ways, mainly for geographical reasons, and from there Phil registered the Toland Poll and Toland Merino studs.

Bindawarra remained under the management of Murray at Cobungra for the next 20 years, until it was dispersed in 2012 to Steven and Lisa Harrison at Giffard West, East Gippsland.

In 1996, Phil moved the Toland studs from Bunbartha to Violet Town. He now works in partnership there with daughter Anna and son-in-law Simon.
The stud now consists of 1200 stud poll ewes under Toland Poll Merino and run another 850 ewes under commercial conditions. All Stud ewes have been DNA sampled to enhance their genetic potential effectively and quickly. 

They aim to breed highly productive, modern sheep, with an emphasis on wool quality, growth rates, worm resistance and carcase traits.

The Toland Poll Merino stud is almost entirely polled, with more than 100 poll rams sold at public auction each year. 


35th On Property Ram Sale -


Monday 26th September


Well, I am still speechless after our sale on Monday (and that is saying something!). All 80 rams sold to a top of $10,500 twice (lots 19 and 38) and averaged $4,531, nearly $2,000 up on last years sale. Incredible! We even sold another four out the back reaching a top of $4,000 and an average of $3,200. We had nine new clients register with seven taking home rams. Existing clients returned and dug deep to take home their picks. Thank you to everyone who attended and congratulations to new South Australian clients that took home the top priced ram and to our ever reliable clients (who have been buying for close to twenty years) Sleigh Pastoral for taking home the other top priced ram.




Anna - 0438981605

Simon - 0427514695

Located: 1888 Feltrim Road, Violet Town, VIC

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